Women Will: Google`s Initiative for Women Entrepreneurship in Rural India
|
Case Code: CLBE028 Case Length: 5 Pages Period: 2020-21 Pub Date: 2021 Teaching Note: Available |
Price: Rs.200 Organization: Google LLC Industry:Technology & Communications/Retail Countries : United States Themes: Collaboration, Gender and Leadership |
Abstract
The case is about US-based multinational technology company Google Inc.’s web platform called 'Women Will' that sought to empower women globally. The platform would be equipped with all the information relevant to women entrepreneurs, right from starting a business to making it successful.
Women Will was launched in India in 2021. Through the platform, Google promised to transform the lives of female entrepreneurs in the country digitally. The search giant announced that it would offer community support, mentorship, and accelerator programs to rural women entrepreneurs who wanted to convert an existing skill or talent into a business. The economic empowerment program was expected to support 1 million rural women in the country to become entrepreneurs. Under the program, Google collaborated with the social arm of NASSCOM (Chamber of Commerce for Tech Industry in India) NASSCOM Foundation, to empower 100,000 women farmers across six Indian states by imparting digital and financial literacy skills to them. Google’s CEO Sundar Pichai announced a grant worth US$25 million for nonprofits across the world working on advancing women and girls' economic empowerment.
Issues
- Understand the need for empowerment of women in rural India.
- Analyze Google’s Women Will initiative to create economic opportunities for rural women.
- Explain the steps taken by Google to bring its Women Will program into being.
- Understand how digital and financial literacy can help women become entrepreneurs.
Introduction
On March 08, 2021, US-based technology company Google LLC (Google) announced the launch of a web platform to support women entrepreneurs in rural India under the name ‘Women Will’. Google said the platform would help one million women in rural India pursue their ambitions and improve their livelihoods through entrepreneurship. The platform aimed to provide free online guidance to rural women to help them get the right information on starting and growing a business. For this, Google planned to work with 2,000 internet savvy women trainers called Internet Saathis (Internet Friends), who would help spread awareness among more and more women across the villages in India..
Keywords
Women empowerment; Women entrepreneurship; Livelihood promotion; Philanthropic initiative; Social transformation; Digital literacy; Digital gender divide; Digital and financial literacy; Gender barrier; Gender gap;
Buy this case study (Please select any one of the payment options)
| Price: Rs.200 |
Price: Rs.200 | PayPal (4 USD) |
